Brand Story
and manufactures vitamin energy drinks.
WHY FUZIT
to create a delicious multivitamin booster drink!
With too many similar coffee chains crowding the market,
menus have become repetitive and uninspired.
FUZIT breaks through the noise with a clearly differentiated,
functional beverage offering that stands out
and builds stronger customer loyalty.
In a market centered around simple coffee franchise themes, if your café were to sell FUZIT’s vitamin booster themed menu drinks,
offering a variety of flavors and booster functions to help you recover from fatigue and enjoy a healthy beverage,
with a multivitamin theme every day… “There’s no more clear differentiation than this.”
want to take vitamins easily and deliciously
need an energy boost
require focus and
concentration before exams
want a healthy alternative
beverage
Those who need daily energy
need a boost before/after intense exercise
feel tired or drained on exhausting days
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